2 Seasons
All Episodes
Season 2 | Episode 1
with Scott McKain
Welcome to Season 2 of PROJECT DISTINCT podcast!
Season 2, Episode 1 | 09:13 min
Most Recent Podcasts:
Episode 280: Encore Episode – How to tell a distinctive and compelling story: ACT THREE
A story without a heroic and powerful ending will fail to engage the audience — they will neither remember nor recommend you! Today’s PROJECT DISTINCT (from the road in Phoenix) examines why your ending is important — and how to enhance every story that you tell!
Episode 279: Encore Episode – How to tell a distinctive and compelling story: Act Two
Today’s PROJECT DISTINCT continues our examination of how we can tell OUR stories in a dynamic and distinctive manner. Act Two of the compelling business story is known by many names: “raising the stakes,” “confrontation,” or “rising action” ? Scott calls it “our search for resolution.” No matter how it’s known, having an Act Two that makes your story more compelling is critical to making it persuasive.
Episode 278: Encore Episode – How to tell a distinctive and compelling story: Act One
We’ve all heard that “whoever tells the best story?wins!” Yet few of us have really examined how we can tell OUR stories in a more compelling and distinctive manner. Today’s PROJECT DISTINCT focuses upon what Scott McKain believes is the most missing element in business storytelling: an Act One that creates tension?and that moves YOUR audience to become emotionally engaged with what happens next.
Episode 276: Encore Episode – You can’t grow customer loyalty by cutting service!
As Las Vegas casinos begin to charge for valet parking ? and set minimums on how much you play the slots before you can have a free drink ? they’re eliminating services that (rightly or wrongly) customers have come to EXPECT. You cannot grow customer loyalty by eliminating or charging for elements of the experience that you’ve traditionally provided as part of the essence of doing business. On today’s new PROJECT DISTINCT, Scott McKain reveals the single most overlooked aspect of your business’s bottom line!
Episode 275: Encore Episode – Be as Distinctive as you want to be
On today’s episode, Scott discusses the pitfalls of retirement and the choice to be, or not to be distinctive.
Episode 274: Encore Episode – Is yours one of the “toughest jobs in the world”?
Recent studies have revealed the world’s toughest jobs, and on today’s PROJECT DISTINCT, Scott McKain will present that list. He’ll also offer up an additional one as his choice for “world’s toughest job” in this globally competitive, instant gratification environment. Could it be YOUR job that’s the toughest?
Episode 273: Encore Episode – The five disciplines of transformational leadership
According to a vice president of the world-renown research firm, Gartner, there are five disciplines that every leader needs to employ to create the future that you and your organization desires. On today’s PROJECT DISTINCT, Scott McKain reveals those choices ? and how centuries of research on leadership provides insights that are still relevant in today’s hyper-competitive marketplace.
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