A recent study of hip hop artists revealed an important aspect about how “executive thinking” often causes the creativity required to create distinction to evaporate.  Today, Scott McKain reveals the important information — and provides a guide to innovative thinking.

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At a seminar in Amsterdam, Scott McKain was asked if there were three questions that the company could start asking internally that would help them deliver an “Ultimate Customer Experience” for their clients.  Today’s Project Distinct reveals those critical queries every business should be asking itself…

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There are times that the old adage of “service with a smile” is exactly the WRONG approach for a business.  However, as Scott McKain illustrates in this episode, there is an approach that ALWAYS is on-target: serving with empathy.

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Perhaps nothing is more important to the future of your business ? and your ability to create distinction ? than your use of a compelling story.  Today, in the fiftieth episode of Project Distinct, Scott McKain will explain WHY it is so vital.

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Companies aren’t ethical ? either the leadership and employees of that organization have it, or they do not.  How would your actions be different if you knew your customers were watching? On today’s episode, Scott McKain relates a time he learned that they just might be…

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A sighting of the now-retired talk show host at the Indy 500 brought back a memory that Scott McKain relates ? and it provides insight into how we can “warm up” our customers to have extraordinary experiences doing business with us.

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On this episode of Project Distinct, Scott weighs in on the value of risk from the Green Valley Station Resort and Casino.

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