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Sometimes, “best practices” aren’t! Do you know someone who is always searching for the latest “best practice” from Starbucks or Apple or other market leader? In today’s Project Distinct, Scott McKain shows us why that is likely not the way for you to grow your career or business!

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Thinking independently means becoming more innovative so your business can stand out.  Today, Scott McKain celebrates a couple of creative ideas, encourages you to think independently, and cites a couple of resources for independent businesses.

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Check out this episode!

You know the Millennial generation makes up a significant portion of your potential marketplace ? and you probably also know of the stereotypical view of the Millennial living at home with his or her parents, as well.  Is that categorization accurate?  And, if so, how does that impact how a distinctive professional or organization would market to Millennials?  In today’s episode, Scott McKain states the statistics from recent research ? and prescribes exactly how you should create distinction with the Millennial generation.

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When a client of Scott McKain recently told him about another speaker’s behavior at an event, it was a great reminder of the classic lesson that EVERYTHING matters to a customer.  If we aren’t models of consistent behavior, and congruently “walking our talk,” it’s impossible to create distinction!

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