Episode 04: Why is it so difficult to create distinction? Why do so many organizations and professionals drift in a “sea of sameness” — while others achieve marketplace distinction? Today, Scott studies the forces that pull you back to the pack like a magnet.

Episode 03: Picking up where we left off yesterday, Scott digs deeper into the impact of the “Ebert Effect” on your business, career, and life. He also shows you how to leverage this new information into building your own distinction.

Episode 02: How do you move towards a distinctive presence for your organization — or for yourself? In today’s episode, Scott relates the story of his friendship with famed movie critic, Roger Ebert — and how the Pulitzer Prize winner inspired Scott to understand the importance of differentiation.

Episode 01 – In this podcast, Scott McKain reveals the critical reason why creating distinction is the most important step you can take in your professional life. Today we begin the journey by hearing Scott McKain’s personal story of a life-changing tragedy, and how that inspired him to discover the formula for creating distinction.