2 Seasons
All Episodes
Season 2 | Episode 1
with Scott McKain
Welcome to Season 2 of PROJECT DISTINCT podcast!
Season 2, Episode 1 | 09:13 min
Most Recent Podcasts:
Episode 32: 4 steps that screw up your customer experience…
Episode 31: How to create a great place to work…
Episode 30: The 3 strategies of differentiation
According to Harvard professor Michael Porter, there are only three ways for you to compete against other businesses â and, if you want to differentiate, there are only three strategies you can employ. Scott McKain discusses those three, and reveals the importance of eachâ¦and how they impact you on todayâs PROJECT DISTINCT.
Episode 29: Overcoming failure to create distinction…
Rowland Hussey launched four businesses over a twelve year period — and all of them failed. He kept a diary of what he had learned from his failures, and tried yet again. Scott McKain shares the story of what happened next…
Episode 28: Your lack of employee engagement is hurting your business!
Based upon a recent whitepaper by Cornerstone, “only 40% of your employees know your organization’s strategy and priorities for success!” Based on their research — as well as Scott McKain’s own work — here is one important step to help you repair your engagement problems…NOW!
Episode 27: The four elements of distinctive design for any aspect of your business
Episode 26: Three requirements of an Ultimate Customer Experience ®
There are many aspects that a business must understand to deliver an experience so compelling to customers that loyalty is the result. Scott McKain today reveals the three requirements that are essential to create an Ultimate Customer Experience ®, regardless of your business or marketplace.
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