(Except, it doesn’t.)  When Scott McKain saw that banner proclaiming an organization’s new mantra, he commented it was the “dumbest corporate message ever.” In today’s program, he explains why sales is NOT a “cure all” — and how Harley-Davidson’s success proves it.

Check out this episode!

Are you seeing a shift in the level and intensity of loyalty from your customers?  If so, you’re not alone.  In today’s “Project Distinct,” Scott McKain outlines the Three Levels of Customer Loyalty — and why one of these three familiar levels is rapidly eroding.  And, he’ll prescribe the initial step of what you must do to solve it!

Check out this episode!

Our friend, Victoria Labalme (http://VictoriaLabalme.com) has a great phrase — she calls it, “Crazy, Busy, Nuts.”  Know the feeling? You can’t create distinction if you are always overwhelmed. Today, Scott McKain gives you two great exercises to help you start taming the “busy” from your life.

Check out this episode!

On a trip to Hawaii, Scott McKain was reading an article in USAToday about Ritz Carlton (in which he was extensively quoted), with a penguin sitting by him at the Hyatt. Today’s episode is a commentary on how important it is to have something unexpected to delight your customer…and the people to maintain it.

Check out this episode!

Looking at competitive websites, Scott McKain noticed they all said the same thing — yet, one had a very distinctive fact buried deep in the copy.  Are you presenting identical information as your competition — or, are you standing out?

Check out this episode!

Often when we examine the “positive” attributes of leadership versus “negative” approaches of bad bosses, we fail to recognize that “fine line” that separates the qualities from one another. Today, Scott McKain talks about when good approaches turn bad for leaders and the companies they serve.

Check out this episode!

Probably at one time or another, we’ve all had to deal with a boss that was difficult and demanding.  But, what if that boss crosses the line and becomes disrespectful?  How do we deal with a bad boss?  In today’s episode of Project Distinct, Scott McKain will provide a few ideas on the steps we should take.

Check out this episode!