Whether he’s playing a meth dealer, former President, or goofball dad, actor Bryan Cranston’s career teaches two important lessons about distinction: 1) it can come at any time in life; and, 2) the first step to avoid being “pigeon-holed” as a professional is to not think that way about yourself!  Scott McKain has more in today’s “Project Distinct.”

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From a waiter on Valentine’s Day to a cab driver, first impressions set the tone of the customer experience — and, whether you know it or not, critical clues about your ability to create distinction. That’s the topic from Scott McKain on today’s Project Distinct!

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A recent Pew Research study revealed that only 15% of Americans have ever used Uber or Lyft. It also uncovers other startling information for those of us who actively engage online. This causes Scott McKain to question: are you assuming the way YOU do things is the way that the customer does, too?

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In research in the field of financial services, Scott McKain learned the critical aspect of clarity — and why just having “great service” isn’t inspiring customers to move their business to you.  Today’s episode tells you why…

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In today’s episode, Scott explodes the myth of “time management”…and gives us some ideas on how to get the most from our day.

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