The move to distinction in my own business.

Check out this episode!

Introductory podcast for Project Distinct with Scott McKain.

Check out this episode!

A story without a heroic and powerful ending will fail to engage the audience — they will neither remember nor recommend you! Today’s PROJECT DISTINCT (from the road in Phoenix) examines why your ending is important — and how to enhance every story that you tell!

Check out this episode!

Today’s PROJECT DISTINCT continues our examination of how we can tell OUR stories in a dynamic and distinctive manner. Act Two of the compelling business story is known by many names: “raising the stakes,” “confrontation,” or “rising action” ? Scott calls it “our search for resolution.”  No matter how it’s known, having an Act Two that makes  your story more compelling is critical to making it persuasive. 

Check out this episode!

We’ve all heard that “whoever tells the best story?wins!”  Yet few of us have really examined how we can tell OUR stories in a more compelling and distinctive manner.  Today’s PROJECT DISTINCT focuses upon what Scott McKain believes is the most missing element in business storytelling: an Act One that creates tension?and that moves YOUR audience to become emotionally engaged with what happens next.

Check out this episode!

If your competition gains an advantage, the first response is to imitate it.  However, that dilutes any distinction you have in the marketplace ? and fails to inspire customers or employees.  Today, Scott McKain examines the first of the three “Destroyers of Differentiation.”

Check out this episode!

Having just attended a portion of the annual convention of the National Speakers Association, Scott McKain noticed an important aspect that the top presenters at this conference (of speakers!) displayed to the audience.  Interestingly, it’s also the same quality that a recent article in “Fortune” noted as the most important one for leaders to show their teams.  You’ll learn what it is in today’s PROJECT DISTINCT!

Check out this episode!