Dec 14, 2016 | Season 1
As Las Vegas casinos begin to charge for valet parking ? and set minimums on how much you play the slots before you can have a free drink ? they’re eliminating services that (rightly or wrongly) customers have come to EXPECT. You cannot grow customer loyalty by eliminating or charging for elements of the experience that you’ve traditionally provided as part of the essence of doing business. On today’s new PROJECT DISTINCT, Scott McKain reveals the single most overlooked aspect of your business’s bottom line!
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Dec 13, 2016 | Season 1
When Scott McKain totaled his Hertz rental car in New York City traffic, it was the beginning of a remarkable experience that created a customer for life. Learn how they did it ? and how you can duplicate it, without the accident!
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Dec 12, 2016 | Season 1
CareerBuilder.com surveyed leaders in financial services, retail, and technology companies to find out what they determined were the biggest challenges facing their organizations. Surprisingly, they were very much alike ? and will be revealed by Scott McKain on this episode, along with a simple strategy to begin to solve the problem.
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Dec 9, 2016 | Season 1
“Motivational speakers” have said for years it takes 30 days to change a habit ? however, research clearly demonstrates they are WRONG. On this program, Scott McKain reveals the truth about changing habits ? it’s a process, not an event. And, we learn the five specific steps it takes to move to a more dynamic and distinctive life, both personally and professionally.
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Dec 8, 2016 | Season 1
On today’s episode, Scott discusses the pitfalls of retirement and the choice to be, or not to be distinctive.
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Dec 7, 2016 | Season 1
More on how the Ebert Effect and how it can help you create distinction.
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