Episode 437: Encore Episode – How to tell a distinctive and compelling story: Act One

We’ve all heard that “whoever tells the best story?wins!”  Yet few of us have really examined how we can tell OUR stories in a more compelling and distinctive manner.  Today’s PROJECT DISTINCT focuses upon what Scott McKain believes is the most missing element in business storytelling: an Act One that creates tension?and that moves YOUR audience to become emotionally engaged with what happens next.

Episode 438: Encore Episode – How to tell a distinctive and compelling story: Act Two

Today’s PROJECT DISTINCT continues our examination of how we can tell OUR stories in a dynamic and distinctive manner. Act Two of the compelling business story is known by many names: “raising the stakes,” “confrontation,” or “rising action” – Scott calls it “our search for resolution.”  No matter how it’s known, having an Act Two that makes  your story more compelling is critical to making it persuasive.

Episode 436: Encore Episode – You can’t grow customer loyalty by cutting service!

As Las Vegas casinos begin to charge for valet parking – and set minimums on how much you play the slots before you can have a free drink – they’re eliminating services that (rightly or wrongly) customers have come to EXPECT.  You cannot grow customer loyalty by eliminating or charging for elements of the experience that you’ve traditionally provided as part of the essence of doing business.  On today’s new PROJECT DISTINCT, Scott McKain reveals the single most overlooked aspect of your business’s bottom line!