Jun 30, 2016 | Season 1
What’s the name of your product or service? Is it purposefully attracting or unintentionally repelling your target customers? In today’s Project Distinct, Scott McKain relates the story of how a restaurant changed the name of its early evening dinner special to great success ? and what that means to you and your business!
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Jun 29, 2016 | Season 1
You know the Millennial generation makes up a significant portion of your potential marketplace ? and you probably also know of the stereotypical view of the Millennial living at home with his or her parents, as well. Is that categorization accurate? And, if so, how does that impact how a distinctive professional or organization would market to Millennials? In today’s episode, Scott McKain states the statistics from recent research ? and prescribes exactly how you should create distinction with the Millennial generation.
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Jun 28, 2016 | Season 1
When a client of Scott McKain recently told him about another speaker’s behavior at an event, it was a great reminder of the classic lesson that EVERYTHING matters to a customer. If we aren’t models of consistent behavior, and congruently “walking our talk,” it’s impossible to create distinction!
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Jun 27, 2016 | Season 1
Watching the Discovery Channel in his hotel room, Scott McKain noticed an aspect of anxiety that is true in business and in all aspects of life ? and that requires a conscious choice on our part in order to deal with the issue. This episode will also list a few helpful hints of what to do when you’re feeling a bit anxious as you grow your business and career.
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Jun 24, 2016 | Season 1
In his study of entrepreneurs, Professor Michael Glauser isolated ONE characteristic that all successful ones had in common. His research suggested that this trait is a requirement for small business success. Scott McKain discusses Glauser’s findings, and relates the one vital attribute in today’s episode. (Hint: It’s NOT “passion!”)
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Jun 23, 2016 | Season 1
Your goal in business should not be disruption ? because “distinction” is an infinitely superior choice. In this episode, Scott McKain explains why creating distinction is the ULTIMATE disruption in every marketplace.
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