Episode 177: Encore Episode – Moving to Distinct and the ‘Ebert Effect’
The move to distinction in my own business.
The move to distinction in my own business.
Based upon a recent whitepaper by Cornerstone, “only 40% of your employees know your organization’s strategy and priorities for success!” Based on their research — as well as Scott McKain’s own work — here is one important step to help you repair your engagement problems…NOW!
(Except, it doesn’t.) When Scott McKain saw that banner proclaiming an organization’s new mantra, he commented it was the “dumbest corporate message ever.” In today’s program, he explains why sales is NOT a “cure all” ? and how Harley-Davidson’s success proves it.
There are many aspects that a business must understand to deliver an experience so compelling to customers that loyalty is the result. Scott McKain today reveals the three requirements that are essential to create an Ultimate Customer Experience ®, regardless of your business or marketplace.
Sometimes, events in your life changes your plan. That was the case for my friend, Dr. Charles Runnels — trained as an attorney, working for an oil company, a former Navy pilot — he wound up impacting thousands of young lives. Today’s PROJECT DISTINCT is about his story — and how it can inspire all of us to make a difference.
One of the most powerful aspects of both your personal and professional lives are the habits that reinforce consistent behavior. The tension between how you are now ? and how distinctive you want to be in the future ? can create significant challenges. Scott McKain beings our exploration into habits in today’s Project Distinct!