More on how the Ebert Effect and how it can help you create distinction.

The move to distinction in my own business.

Introductory podcast for Project Distinct with Scott McKain.

A story without a heroic and powerful ending will fail to engage the audience — they will neither remember nor recommend you! Today’s PROJECT DISTINCT (from the road in Phoenix) examines why your ending is important — and how to enhance every story that you tell!

Today’s PROJECT DISTINCT continues our examination of how we can tell OUR stories in a dynamic and distinctive manner. Act Two of the compelling business story is known by many names: “raising the stakes,” “confrontation,” or “rising action” ? Scott calls it “our search for resolution.”  No matter how it’s known, having an Act Two that makes  your story more compelling is critical to making it persuasive. 

We’ve all heard that “whoever tells the best story?wins!”  Yet few of us have really examined how we can tell OUR stories in a more compelling and distinctive manner.  Today’s PROJECT DISTINCT focuses upon what Scott McKain believes is the most missing element in business storytelling: an Act One that creates tension?and that moves YOUR audience to become emotionally engaged with what happens next.

With so many changes in the marketplace — particularly in generational shifts and technology advancements — what worked for you as a manager a short while ago may not be the best approach today.  Here are six steps to help you improve your management stye as you lead your team to distinction!