Continuing with our series that unveils the new book, “ALL Business is STILL Show Business!” we examine an overlooked phenomenon that impacts our businesses, customers, and markets – as times change, the people who are our customers as changing, too.  Scott McKain examines how the entertainment industry has impacted customer expectations and choices on today’s PROJECT DISTINCT!

Today on Project Distinct, Scott reveals the third of the “Three Destroyers of Differentiation,” why an old cliche is no longer true, and why your relationships with customers (and family members) can deteriorate.

Fast food restaurants assembled by the exit on the new Interstate Highway System – and wreaked havoc on local diners.  Today, as Scott McKain relates, it’s the Internet that’s doing the same to your business! How do you survive and thrive given this new competition?

“Motivational speakers” have said for years it takes 30 days to change a habit ? however, research clearly demonstrates they are WRONG.  On this program, Scott McKain reveals the truth about changing habits ? it’s a process, not an event.  And, we learn the five specific steps it takes to move to a more dynamic and distinctive life, both personally and professionally.

A sign announcing a meeting being held adjacent to the ballroom where Scott was recently addressing a group of highly successful insurance agents got his blood boiling!  Here’s why ? and a message to set our thinking straight about “quick” and “easy” solutions to any problem.

If your competition gains an advantage, the first response is to imitate it.  However, that dilutes any distinction you have in the marketplace ? and fails to inspire customers or employees.  Today, Scott McKain examines the first of the three “Destroyers of Differentiation.”

One of the most powerful aspects of both your personal and professional lives are the habits that reinforce consistent behavior.  The tension between how you are now ? and how distinctive you want to be in the future ? can create significant challenges. Scott McKain beings our exploration into habits in today’s Project Distinct!