There are many aspects that a business must understand to deliver an experience so compelling to customers that loyalty is the result.  Scott McKain today reveals the three requirements that are essential to create an Ultimate Customer Experience ®, regardless of your business or marketplace.

If the experience that you deliver to your customers is identical to the one the competition is creating, it becomes impossible for you to be perceived as distinctive.  In today’s episode, Scott McKain relates three specific steps that you can take to make your customer experience more unique.

The ability to create distinction is one of the most powerful and important tools any professional or business can possess in this hyper-competitive world. On today’s PROJECT DISTINCT, we will examine the precise reasons why it is so critical ? and reveal ideas on how YOU can develop “distinct-ability!”

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As witnessed by the change in the market capitalization of Tyson Foods after the announcement of the departure of its CEO, just one person can make a difference in any organization.  How much impact can a single person have?  On today’s PROJECT DISTINCT, Scott McKain discusses the power of one individual ? and why the world needs YOU to be that difference!

Our fears can block us from attaining the personal and professional distinction that we desire.  It begs the question:  What are YOU afraid of?  In today’s PROJECT DISTINCT, Scott McKain will let you know the fear he’s worked to overcome…and challenge you to identify your own.

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If you’re not passionate about your work, you cannot be successful…right?  Well, not necessarily.  If you want to get ahead, you have to be thoroughly professional, don’t you?  Perhaps not.  Which is more important to becoming distinctive — passion or professionalism?  In today’s PROJECT DISTINCT, Scott McKain explores the advantages — and the pitfalls — of both qualities.

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Nothing great can be accomplished without tenacity?the ability to pick yourself up, dust yourself off, and get back at it!  Scott McKain’s good friend ? acclaimed Canadian businessman Dr. Peter Legge ? has a great new book, “The Three Things You’ll Need to Make Your Mark in Life.” It addresses the importance of what Legge calls, “The Power of Tenacity.”  Today’s PROJECT DISTINCT explores this important topic. (And, you can find Peter’s book on his website, PeterLegge.com)

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