Jan 10, 2017 | Season 1
Is thinking that “all business is show business” also saying that we shouldn’t take what we do seriously? Is this approach frivolous? Is it about fun — and not enough about what needs to be done to make a business or career grow? On today’s PROJECT DISTINCT, Scott McKain examines this philosophy — and shows you why it’s more relevant and impactful now than ever before.
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Jan 9, 2017 | Season 1
Many years ago, Scott McKain’s two vocations — as a professional speaker to business groups…and, as a movie reviewer syndicated to 80 television stations across the U.S., Canada, and Australia — came together to form a unique business philosophy: that ALL business is, in fact, SHOW business. The next several episodes of PROJECT DISTINCT will take those ideas and show you how the entertainment industry is able to capture our imagination and create distinction — and how YOU can, too!
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Jan 6, 2017 | Season 1
A story without a heroic and powerful ending will fail to engage the audience — they will neither remember nor recommend you! Today’s PROJECT DISTINCT (from the road in Phoenix) examines why your ending is important — and how to enhance every story that you tell!
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Jan 5, 2017 | Season 1
Because of a travel delay, Scott was unable to record today’s episode on Act Three of storytelling. That will be here for you tomorrow — in the meantime, here’s an encore episode:
The terms “differentiation” and “distinction” are NOT interchangeable, according to Scott McKain ? and it’s vital to know why. In this program, he enlightens us about the Pyramid of Distinction, why “Level One: Sameness” is about price, and why you can’t get to “Level Three: Distinction” unless you have something compelling that sets you apart from the competition.
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Jan 4, 2017 | Season 1
Today’s PROJECT DISTINCT continues our examination of how we can tell OUR stories in a dynamic and distinctive manner. Act Two of the compelling business story is known by many names: “raising the stakes,” “confrontation,” or “rising action” ? Scott calls it “our search for resolution.” No matter how it’s known, having an Act Two that makes your story more compelling is critical to making it persuasive.
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Jan 3, 2017 | Season 1
We’ve all heard that “whoever tells the best story?wins!” Yet few of us have really examined how we can tell OUR stories in a more compelling and distinctive manner. Today’s PROJECT DISTINCT focuses upon what Scott McKain believes is the most missing element in business storytelling: an Act One that creates tension?and that moves YOUR audience to become emotionally engaged with what happens next.
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