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Check out this episode!

It’s a challenging question that Scott McKain asks in today’s PROJECT DISTINCT: Have you provided enough reasons for your customers to be loyal to you?  This program will take a look at your focus ? and why so many leaders and managers have it exactly wrong?and what you can do to make it right!

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We see and hear it all the time:  leaders, speakers, authors, and managers exhorting their followers to do “whatever it takes.”  However, is that approach REALLY a good business strategy?  In today’s PROJECT DISTINCT, Scott McKain encourages to think a bit differently — and examines the consequences when leaders are all in for “whatever it takes.”

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Check out this episode!

From High Point University, Scott McKain relates a quote from Seth Godin’s talk on campus: “If failure is not an option, neither is success.” From that, today’s PROJECT DISTINCT examines the importance of a great story…why the possibility of failure makes one more compelling…and how this university’s President used the power of story to drive up enrollment almost 500%.

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Whether it is a tragic event — or a minor slip-up — here is what we need to be saying to customers to be distinctive.  It is just two easy, simple words…yet ones that many organizations have a difficulty time expressing.  Scott McKain reveals the words — and explores the right attitude behind them — in today’s PROJECT DISTINCT!

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