There are many aspects that a business must understand to deliver an experience so compelling to customers that loyalty is the result.  Scott McKain today reveals the three requirements that are essential to create an Ultimate Customer Experience ®, regardless of your business or marketplace.

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If the experience that you deliver to your customers is identical to the one the competition is creating, it becomes impossible for you to be perceived as distinctive.  In today’s episode, Scott McKain relates three specific steps that you can take to make your customer experience more unique.

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What holds us back from creating distinction?

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According to a vice president of the world-renown research firm, Gartner, there are five disciplines that every leader needs to employ to create the future that you and your organization desires.  On today’s PROJECT DISTINCT, Scott McKain reveals those choices ? and how centuries of research on leadership provides insights that are still relevant in today’s hyper-competitive marketplace.

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The monumental mistake on the Best Picture presentation has been a hot topic for several days now.  On today’s PROJECT DISTINCT, Scott McKain reviews why and how it happened — a human error of perhaps being starstruck — and talks about why getting the details right, and immediately apologizing for errors, may help save a client relationship even when a screw-up occurs.

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We ALL have preconceived notions ? unfortunately, they’re sometimes incorrect!  How many people consume ONLY the print editions of newspapers?  How many people have ZERO banking accounts?  How many people visit MySpace.com each month?  Things are often not as they seem ? and it may be something that is preventing you from creating personal and professional distinction!

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