Continuing our conversation with bestselling author and Hall of Fame speaker Joe Calloway, today we reveal two steps that any — and EVERY — professional and organization can take to create distinction in the marketplace.
Today, Scott relates a story on how being nice can really make you stand out — AND he starts a multi-part interview with bestselling author and Hall of Fame speaker (and Five Friends colleague) Joe Calloway that you can’t miss!
Fast food restaurants assembled by the exit on the new Interstate Highway System — and wreaked havoc on local diners. Today, as Scott McKain relates, it’s the Internet that’s doing the same to your business! How do you survive and thrive given this new competition?
If your competition gains an advantage, the first response is to imitate it. However, that dilutes any distinction you have in the marketplace — and fails to inspire customers or employees. Today, Scott McKain examines the first of the three “Destroyers of Differentiation.”
Episode 04: Why is it so difficult to create distinction? Why do so many organizations and professionals drift in a “sea of sameness” — while others achieve marketplace distinction? Today, Scott studies the forces that pull you back to the pack like a magnet.
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