On today’s episode, Scott McKain informs us of something that NO customer in recorded history has EVER said…and why. He also gives us a single, simple step to take to help us create distinction in a hyper-competitive marketplace.
On today’s episode, Scott discusses the pitfalls of retirement and the choice to be, or not to be distinctive.
The terms “differentiation” and “distinction” are NOT interchangeable, according to Scott McKain — and it’s vital to know why. In this program, he enlightens us about the Pyramid of Distinction, why “Level One: Sameness” is about price, and why you can’t get to “Level Three: Distinction” unless you have something compelling that sets you apart from the competition.
In today’s episode, Scott explores the writing of Harvard’s Elizabeth Ross Kanter’s HBR article, “Instant Success Takes Time” — and reveals what her research says about “winning streaks.” If you want to win and be distinctive — it won’t happen overnight…but this information can help ensure that it does happen!
A sign announcing a meeting being held adjacent to the ballroom where Scott was recently addressing a group of highly successful insurance agents got his blood boiling! Here’s why — and a message to set our thinking straight about “quick” and “easy” solutions to any problem.
From a one-person business to an organizational behemoth, every company has a “culture.” A recent story about Amazon leads Scott McKain to provide his insights on how a distinctive culture internally creates distinctive experiences for customers externally.
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