It’s a challenging question that Scott McKain asks in today’s PROJECT DISTINCT: Have you provided enough reasons for your customers to be loyal to you? This program will take a look at your focus ? and why so many leaders and managers have it exactly wrong?and what you can do to make it right!
We see and hear it all the time: leaders, speakers, authors, and managers exhorting their followers to do “whatever it takes.” However, is that approach REALLY a good business strategy? In today’s PROJECT DISTINCT, Scott McKain encourages to think a bit differently — and examines the consequences when leaders are all in for “whatever it takes.”
From High Point University, Scott McKain relates a quote from Seth Godin’s talk on campus: “If failure is not an option, neither is success.” From that, today’s PROJECT DISTINCT examines the importance of a great story…why the possibility of failure makes one more compelling…and how this university’s President used the power of story to drive up enrollment almost 500%.
Whether it is a tragic event — or a minor slip-up — here is what we need to be saying to customers to be distinctive. It is just two easy, simple words…yet ones that many organizations have a difficulty time expressing. Scott McKain reveals the words — and explores the right attitude behind them — in today’s PROJECT DISTINCT!
With the Vice Presidential debate last night, Scott McKain couldn’t help but reflect on one of the participants in particular — and on how every Presidential campaign is a business that hopes to convert prospects into customers (called voters). The campaign’s goal is to attract you away from the competition. In today’s PROJECT DISTINCT, Scott reviews the single most important element for the campaign’s success — and shows you why the same is true for YOU, too!
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