Episode 296: Encore Episode – More on the Ebert Effect
More on how the Ebert Effect and how it can help you create distinction.
Episode 295: Encore Episode – Moving to Distinct and the ‘Ebert Effect’
The move to distinction in my own business.
Episode 294: Encore Episode – Introduction to Project Distinct
Introductory podcast for Project Distinct with Scott McKain.
Episode 293: Encore Episode – How to tell a distinctive and compelling story: ACT THREE
A story without a heroic and powerful ending will fail to engage the audience — they will neither remember nor recommend you! Today’s PROJECT DISTINCT (from the road in Phoenix) examines why your ending is important — and how to enhance every story that you tell!
Episode 292: Encore Episode – How to tell a distinctive and compelling story: Act Two
Today’s PROJECT DISTINCT continues our examination of how we can tell OUR stories in a dynamic and distinctive manner. Act Two of the compelling business story is known by many names: “raising the stakes,” “confrontation,” or “rising action” ? Scott calls it “our search for resolution.” No matter how it’s known, having an Act Two that makes your story more compelling is critical to making it persuasive.
Episode 291: Encore Episode – How to tell a distinctive and compelling story: Act One
We’ve all heard that “whoever tells the best story?wins!” Yet few of us have really examined how we can tell OUR stories in a more compelling and distinctive manner. Today’s PROJECT DISTINCT focuses upon what Scott McKain believes is the most missing element in business storytelling: an Act One that creates tension?and that moves YOUR audience to become emotionally engaged with what happens next.
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