2 Seasons
All Episodes
Season 2 | Episode 1
with Scott McKain
Welcome to Season 2 of PROJECT DISTINCT podcast!
Season 2, Episode 1 | 09:13 min
Most Recent Podcasts:
Episode 400: Encore Episode – As times change, people change…
Continuing with our series that unveils the new book, “ALL Business is STILL Show Business!” we examine an overlooked phenomenon that impacts our businesses, customers, and markets – as times change, the people who are our customers as changing, too. Scott McKain examines how the entertainment industry has impacted customer expectations and choices on today’s PROJECT DISTINCT!
Episode 399: Encore Episode – A map or a compass? Which is the better tool for your business and career?
You are plotting your course for the future of your career or your business – which tool is better for you: map or compass? On today’s PROJECT DISTINCT, Scott McKain reveals the surprising answer, based upon research at MIT’s Media Lab – and demonstrates how it perfectly aligns with the principles of “ALL Business is Show Business.”
Episode 398: Encore Episode – What’s your “creative fitness”?
Episode 397: Encore Episode – When was the last time you changed your mind?
In today’s world, we want leaders and professionals who “know where they’re going” – who are decisive and have vision. Yet, as rapidly as the world is changing?how can you always make the right choices or head the right direction? It begs the important question that Scott McKain asks on today’s PROJECT DISTINCT: When was the last time that you changed your mind? It’s a critical point to consider!
Episode 396: Encore Episode – Ideas vs. execution: Which is most important?
Episode 395: Encore Episode – What’s the difference between differentiation and distinction?
Because of a travel delay, Scott was unable to record today’s episode on Act Three of storytelling. That will be here for you tomorrow — in the meantime, here’s an encore episode:
The terms “differentiation” and “distinction” are NOT interchangeable, according to Scott McKain – and it’s vital to know why. In this program, he enlightens us about the Pyramid of Distinction, why “Level One: Sameness” is about price, and why you can’t get to “Level Three: Distinction” unless you have something compelling that sets you apart from the competition.
Episode 394: How iconic companies are getting disrupted…
The Wall St. Journal reports that Gillette is bleeding marketshare and losing out to competitors like Dollar Shave Club. How does such an iconic company — with a terrific product — get so thoroughly disrupted? That’s the topic of today’s PROJECT DISTINCT, where Scott McKain reveals it’s not just about price. Discover the secret for denying disruption —
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