2 Seasons
All Episodes
Season 2 | Episode 1
with Scott McKain
Welcome to Season 2 of PROJECT DISTINCT podcast!
Season 2, Episode 1 | 09:13 min
Most Recent Podcasts:
S2 E17: Encore Episode – As Times Change, People Do, Too
There are massive changes in today’s world — everyone knows that. So, why aren’t some personal and professional practices keeping pace? In today’s episode, Scott McKain explains why we might not be keeping up with the times, and suggests the first step we should take to do something distinctive about it.
S2 E16: Encore Episode – Five Leadership Styles that Fail to Create Iconic Results
In today’s episode, Scott talks about the importance of leaders and discusses five leadership styles that fail to create the kind of iconic cultures that distinctive leaders should be developing.
Based on a LinkedIn post by Suchitra Mishra, Scott reveals the five specific behaviors — and discusses why you need to get rid of these approaches to achieve success.
S2 E15: More on ALL Business is Show Business!
S2 E14: Why YOUR business IS “show business”
A remarkable event created Scott McKain’s unique business philosophy: “ALL Business is Show Business.” In today’s Project Distinct, he relates the story of how it happened, and why it’s important to you and your efforts.
(If you’d like to hear the entire audiobook of “ALL Business is STILL Show Business,” it’s available on Audible.)
S2 E13: Fighting commoditization
In today’s hyper-competitive marketplace, it’s natural that commoditization is a magnet that pulls businesses and professionals back to the pack. In today’s episode, Scott McKain relates the story of how commoditization impacted his industry of professional speaking — and reveals the aspect of business that can help you prevent being a commodity.
S2 E12: Three questions to create a compelling competitive advantage
Everyone seeks an advantage — however, we often fail to understand that what we perceive as a strength may not be compelling to customers in our market. In today’s Project Distinct, Scott McKain offers three questions we should all be asking to make our competitive advantage enough to motivate our customers.
S2 E11: The Six Levels of Customer Interaction (Part Three)
Scott McKain concludes his examination of the six levels of interaction that revolve around the intensity of customer relationships. Today, it’s the final two levels — client and advocate. What happens when the repeat customer becomes more engaged and exclusive with you? And, what does it take to grow a client into an advocate who will promote your business for you? Whether it’s B2C or B2B, the principles are the same — and you’ll grow both your business and your career when you understand all six levels…concluding today!
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