With all of the celebration about the 50th anniversary of the landing on the moon, Scott McKain started wondering, “Why have we been able to put humans on the moon — yet, it seems impossible for humans to consistently receive an ‘Ultimate Customer Experience ®?'” On today’s PROJECT DISTINCT, Scott will reveal the five reasons the moon mission succeeded, but our efforts at the customer experience often fall short.

If you’re holding off on expressing appreciation to a customer, colleague, or someone in your personal life…today’s PROJECT DISTINCT has news for YOU! In the midst of a bad day, Scott McKain received a short message from a loyal listener. It not only changed his day — it inspired him to discover the latest research on what expressed appreciation means to BOTH the recipient and the sender. Today’s podcast is an episode you should not miss!

Based on a visit to a famed California restaurant, Scott McKain asks us to consider what the “Ultimate Customer Experience ®” is for our respective businesses. On today’s PROJECT DISTINCT, he’ll outline why it’s important — and the specific steps to get started in delivering it!

Regis McKenna wrote about the “never-satisfied customer” — and, in today’s world of endless options, the problem is certainly exacerbated. On today’s PROJECT DISTINCT, Scott McKain looks at what we should do when a customer refuses to be satisfied with the products, services, and experiences that we are providing.

One of the world’s largest annual sporting events was recently held — although it’s technical classified as “sports entertainment.”  It’s Wrestlemania! If you are a WWE fan — and especially if you aren’t — here are three serious business lessons that you can learn from the success of Wrestlemania 2019.  It’s a “no hold barred” edition of PROJECT DISTINCT from the man in that corner, Scott McKain!

In today’s “experience economy,” perhaps the most important aspect is the connection you have with your customers. In today’s episode, Scott reminds us we should make our customers the star of our organization’s “show” — and gives three specific ways we can make that happen.

You can’t be distinctive unless you’re delivering an Ultimate Customer Experience ® to those who are doing business with you.  In today’s PROJECT DISTINCT, recorded from Hong Kong, Scott McKain (whose company owns the Federally registered trademark on the term “Ultimate Customer Experience”) reveals the initial steps required to get started. It’s an important topic for every professional because it gets you closer to your customer so you can enhance retention and referrals. A vital message is waiting for you in today’s episode!