Training is a critical function for every organization — and each professional. To achieve maximum results, how frequently should we conduct training sessions? How often should training initiatives be launched? How quickly should attendees put the new information to use to be certain they take action? A surprising answer is in store for you from Scott McKain on today’s PROJECT DISTINCT!

We all want the services we sell and the products we market to stand out from the competition. So, how do we incorporate distinction into the way we design our products and services? On today’s episode of PROJECT DISTINCT, Scott McKain reveals the four factors required to ensure that we are creating work that moves us to the front of a hyper-competitive market.

On yesterday’s episode, Scott McKain discussed the problems that organizations and professionals create when they focus obsessively on their products and not on their customers. Today’s PROJECT DISTINCT discusses an all-important step: a customer focus in every phase of your business.  Whether you’re a solopreneur or in a large corporation, this message can play an important insight for your success!

We’ve been trained to think we must have a positive approach to business — sometimes to the point that we think anyone who brings us negative information must be a negative employee! Sadly, that means many organizations and managers create a “shoot the messenger” approach. This means we sometimes aren’t learning of friction we need to eliminate to deliver an Ultimate Customer Experience ®. On today’s PROJECT DISTINCT, Scott McKain discusses what he learned in his research for the book, ICONIC, and the importance of “positive negativity” to eliminate the points of customer irritation.

We know that an Ultimate Customer Experience ® has to be consistently delivered — it cannot be a random occurrence.  That’s one way that automation and AI can help a business of any size.  However, we also know that customers want humanity and transparency.  On today’s PROJECT DISTINCT, Scott McKain addresses that conundrum, and offers some thoughts on how we walk that fine line between efficiency and engagement.

In his recent book, ICONIC, Scott McKain revealed that organizations and professionals who achieve the highest level of distinction “play offense.” In other words, they take charge rather than focus on being reactive to situations in their respective marketplaces. On today’s PROJECT DISTINCT, Scott relates six steps to an offensive mindset that will allow you to take charge and become iconic.

Yesterday’s episode dealt with organizations that leverage information on customers to provide as little service as possible. Today’s PROJECT DISTINCT looks at the flip side: quantifying the return a business obtains through an Ultimate Customer Experience ®. Scott McKain reveals research published in Harvard Business Review and discusses why now is the time the discussion should be over: it doesn’t matter what you might think…the evidence clearly shows companies and professionals who deliver a better experience are more profitable than the competition.