While we want to make our customer experience extraordinary, customers do NOT want us to “make it right.” On today’s PROJECT DISTINCT, Scott McKain will show us what customers REALLY want so you can deliver an “Ultimate Customer Experience ®.”

Welcome to NEW episodes of PROJECT DISTINCT! On today’s podcast, Scott McKain will let you in on the “Ultimate Customer Experience ®” he had while away — and how Norwegian Cruise Lines delivered it. It’s an important idea for EVERY professional and any business!  And, it’s here for you on this NEW episode of PROJECT DISTINCT!

All week on PROJECT DISTINCT, Scott McKain will be revealing insights from the soon-to-be-released update of his book, “The Ultimate Customer Experience ®” — and, today we will talk about YOUR all-time best customer experience, and why it’s so critical to your ability to deliver UCE’s to YOUR customers and colleagues.

According to bestselling author and Hall of Fame speaker, Mark Sanborn, today’s leaders often lack clarity and therefore the ability to execute, leaving their organizations mired in the status quo. Scott’s longtime friend and renowned leadership expert  will demystify the essential elements of great leadership and provide a formula for leaders to achieve breakthrough success. You’l learn about his new book, “The Intention Imperative” on today’s PROJECT DISTINCT from guest host Mark Sanborn!

For more on Mark’s book:  https://intentionimperative.com

Back in the 1960’s, Dr. Lawrence Peter released a book, “The Peter Principle,” that was intended as satire. Instead, it revealed a truth about how we manage our organizations and promote our people. Now, recent research has revealed not only the truth, but also the impact of this challenge that we face as we promote — and as we are promoted — in our businesses. On today’s PROJECT DISTINCT, Scott McKain will discuss the phenomenon and show us what to do about it.

Link to Forbes article that Scott discusses: https://www.forbes.com/sites/roddwagner/2018/04/10/new-evidence-the-peter-principle-is-real-and-what-to-do-about-it/#545f91ed1809

As Scott McKain was flying to a speech near Portland, Oregon today, he revisited an important lesson: no matter the size of your organization, it’s your people who deliver the customer experience. The important question becomes — especially for smaller organizations or entrepreneurs — how are you training and monitoring your team’s performance to ensure that they deliver as you desire? That’s the topic of today’s PROJECT DISTINCT!

We all desire higher levels of engagement with our customers and employees. Did you know there are three specific qualities that are required in order to make that happen? On today’s PROJECT DISTINCT, Scott McKain outlines for us these three qualities — and gives us the critical reasons why they are vital to our professional and organizational success.