Most Recent Podcasts:
To celebrate hitting #1 on Amazon.com’s charts for ebooks on small business, customer relations, AND marketing & sales — here’s an excerpt from the upcoming release of the audiobook version of “ALL Business is STILL Show Business! Today’s PROJECT DISTINCT covers pacing and focus — two important elements required for success in show business — and YOUR business!
Increased competition, changing product lines, shifting customer preferences, price sensitivity — sound like your business? It describes many — and it applies specifically to grocery stores. On today’s PROJECT DISTINCT, Scott McKain first speaks to the controversy from yesterday’s segment about hiriing new employees — then outlines why grocery retailers (and your business) must consider more than products to keep and grow their customer base.
Most businesses think of the economic value that they create for customers – and ascertain what price establishes the best opportunity to turn that value into a sale. The problem is that in today’s world, customers are using more than one currency. The critical aspect is that one – money – is a renewable resource; the other is not. That’s the subject of today’s PROJECT DISTINCT.
Continuing with our series that unveils the new book, “ALL Business is STILL Show Business!” we examine an overlooked phenomenon that impacts our businesses, customers, and markets – as times change, the people who are our customers as changing, too. Scott McKain examines how the entertainment industry has impacted customer expectations and choices on today’s PROJECT DISTINCT!
Wednesday at DFW Airport, Scott McKain witnessed a classic example of an irate customer. Unfortunately, the business that created the dissatisfied customer didn’t know the three critical words you must consider in order to deliver an experience so compelling that your customer’s loyalty becomes assured.