When a customer or prospect asks you that all-important question — “What do you do?” — how do YOU answer? Scott McKain conducted research to try to ascertain what the differences are between elite performers and those who were doing very well, but weren’t at the highest level of their respective profession. Today’s PROJECT DISTINCT reveals the answer — and relates why it is so critical to your success!

While it might not seem that the legendary  “stylin’, profilin’, limousine riding, jet flying, kiss-stealing, wheelin’ n’ dealin’ son of a gun” known as the “Nature Boy” in pro wrestling would even possess a philosophy on business, today’s PROJECT DISTINCT reveals one of significant impact for every professional. If you want a distinctive, championship business, Scott McKain relates — with a “WHOOOOO!!” — what Ric Flair teaches that we should all do.

What are the biggest problems facing leaders in business today? Regardless of the size of the operation — or your role in it — what challenges transcend all businesses? On today’s PROJECT DISTINCT to tackle this critical topic, Scott McKain welcomes one of his partners at the Ultimate Business Summit, the six-time New York Times bestselling author who has spoken for 400 of the Fortune 500 companies and appears regularly on Fox News Channel — Larry Winget!

Whether it is blind adherence to (perhaps outdated) company policies or misguided attempts to communicate technical information to non-technically oriented buyers, we often irritate and confuse our customers. Today’s PROJECT DISTINCT tackles that issue, as Scott McKain provides some ideas to consider to help remove friction between us and those who purchase our products and services.

We hear top leaders complimented all the time with the accolade that they are “visionary.” But, what does that really mean? Is it important to the success of our business or career? And, if so, how do we become visionary? On today’s PROJECT DISTINCT, Scott McKain focuses on a part of the new book, “Do Business Better” by his friend, Damian Mason. (https://www.amazon.com/Do-Business-Better-Actions-Succeed/dp/1119566282) In the episode, you’ll learn why vision is critical to your future — and some specific tactics required to become more visionary about your future.

You should never close the sale. Get ready — this will be a controversial episode of PROJECT DISTINCT.  Scott McKain reveals why he HATES the term, “closing the sale” — and why you and your team should have a totally different perspective in these rapidly changing time.

We hear so much about the importance of hiring “A” players for our organization’s team. Is that truly the superior strategy? Inspired by a blog post on fs.blog, Scott McKain relates that sometimes in business — as in sports — the best players don’t always combine their efforts to produce the superior team. How we need to hire and work with one another is the important topic of today’s PROJECT DISTINCT.