Product. Service. Experience. These are the “big 3” when it comes to the relationships you have with your customers. On today’s Project Distinct, Scott McKain will outline the importance of all three and show how each plays an important role in the total customer experience — which can make or break repeat and referral business!
“Emotion” is a word we don’t use nearly enough in business, according to Scott McKain. In today’s Project Distinct, he relates a story that brought that fact home to him — and shares the specific reasons why emotion is so important for EVERY business in today’s marketplace.
While a consistent delivery of the customer experience might first be appreciated, over a period of time the sameness will bore and disengage your customers. In today’s Project Distinct, Scott McKain makes the case for refreshing your customer experience — and provides the six questions you need to ask to make it happen.
You cannot create distinction without an engaged team delivering an ultimate customer experience. On today’s Project Distinct, Scott McKain reveals some shocking statistics about employee engagement — and gives you specific steps to take to enhance the involvement of your team.
On yesterday’s podcast, we looked at when you should fire an employee. Today, we’ll examine what you should NEVER do when you’re actually informing the employee that they’ve been terminated. Scott McKain takes a look at several specific points you should always follow during the difficult conversation that ends a colleague’s relationship with your organization.
One of the most challenging questions any entrepreneur or manager has to face is, “When is the right time to fire an employee?” In today’s Project Distinct, Scott McKain will give you seven specific signs that it’s the right time to say goodbye — and share an employee mistake he made that revealed the importance to letting someone go for the good of everyone involved.
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