Jan 23, 2020 | Season 2
We’d all like our customers to be joyful about doing business with us! But, what’s the difference between customer “joy” and customer “happiness”? And, how do we help our customers to be so joyful about our customer experience that they want to spend more, more often with us — and recommend us to their colleagues and friends? On today’s PROJECT DISTINCT — a day after Apple introduced the new iPhones — Scott McKain relates his unique experience with Josh at the Apple Store as an example of creating customer joy.
Jan 23, 2020 | Season 2
When we read constant complaints about the preferential treatment and privilege that some receive — and how opposed to it that the general public seems to be — it begs an important question: Should some customers get preferential treatment over others? On today’s PROJECT DISTINCT, you’ll learn where Scott McKain stands on the issue, and why you should be teaching your team to treat customers wonderfully…but differently.
Jan 23, 2020 | Season 2
Scott McKain’s blog post this week about challenges — and how we prepare and respond to them, both personally and professionally — received such terrific feedback that he decided to make it into today’s PROJECT DISTINCT podcast. Get ready for a thought provoking and inspiring few minutes that may help you with the challenges that CAN happen to us.
Jan 23, 2020 | Season 2
Imagine kickoff at one of this weekend’s NFL games with no yardage markers on the field or goal lines over which to score. How excited would you be to cheer your team if you didn’t know how they could win the game? So, why do we fail to onboard customers into our loyalty programs — then wonder why they aren’t more engaged when we haven’t taught them how to win at our game? Based on new and insightful research from Brierley + Partners, today’s PROJECT DISTINCT reveals why you need to consider developing a video game-like tutorial for your loyalty program.
Here is the link to the post cited in the podcast.
Jan 23, 2020 | Season 2
You want to be certain your team or organization delivers on its promises — and that’s a good thing. But, what if — in your effort to succeed — you end up being too controlling of your team and micromanaging. Scott McKain knows the problem — he admits he has been guilty of it! On today’s PROJECT DISTINCT, Scott looks at what the dangers are of micromanagement — and how to break yourself of this habit for the benefit of you and your colleagues.
Here’s the link to the blog post that Scott references in today’s program: https://www.feedough.com/micromanagement/
Jan 23, 2020 | Season 2
We are all pretty decent at saying “thank you” when someone buys our products or services. Yet, to stand out from the competition, we must take a unique approach. On today’s PROJECT DISTINCT, Scott McKain provides two specific times we can say thanks to customers that most organizations and professionals overlook.
