S2 E178: Sales is a numbers game — but you don’t know all the numbers

Just curious — do you suppose that pushy salespeople like dealing with aggressive sales types when THEY are the customer? Probably not. Yet, it continues to happen. So, how do you make sales when no one wants to be “closed”? Today’s PROJECT DISTINCT agrees that sales is a numbers game. The problem is, most sales people don’t examine ALL of the numbers! You’ll learn what that means on today’s episode!

S2 E177: Learning the customer’s problem is more important than your solution

At the recent Ultimate Business Summit, an important and insightful point was made: “Displaying your understanding of the customer’s problem is more important than presenting your solution.” This means that we all must be constantly learning and listening to ascertain the real problems that our customers — both external and internal — are facing. How can we accomplish that? It’s the topic on today’s PROJECT DISTINCT!

S2 E175: What the WWE can teach you about the customer experience

If you think exactly like everyone else in your industry, you won’t have the creative ideas required to create distinction. So, what if you started looking at what other iconic organizations do to serve their customers? Scott McKain noticed a recent blog post that used World Wrestling Entertainment (WWE) as a model — and, believe it or not, it makes a great point! On today’s PROJECT DISTINCT, you’ll discover three reasons that you should be taking concepts from the WWE and applying them to your business!

 

If you’d like to read the original post by David Law, it’s at: https://www.focusonthecustomer.net/what-customer-service-professionals-can-learn-from-wwe/

S2 E174: Transcend the obvious in the customer experience

In his recent book, “It’s All About CEX: The Essential Guide to Customer and Employee Experience,” Jason Bradshaw — Chief Customer and Marketing Officer and Director of Customer Experience for Volkswagen Group Austraila — points out that we “must transcend the obvious” as we deal with our customers. On today’s PROJECT DISTINCT, Scott McKain reveals this viewpoint of his friend and client…and discusses what it means for you to go beyond what’s obvious to generate a higher level of experience for YOUR customers.

If you’d like to read more about Bradshaw’s book:  Click here!

S2 E173: Learning the importance of Clarity at FOCUS19

After a month of travel, Scott McKain is back with a NEW episode today — and it focuses on FOCUS.  Not only was that the name of the conference for wealth managers of LPL Financial where he was a speaker, it’s also related to the First Cornerstone of Distinction: CLARITY. It’s one of the most important aspects any leader needs to understand in order to stand out and move up.  And, it’s the topic of today’s PROJECT DISTINCT!