Jan 23, 2020 | Season 2
In any organization, EVERYONE is responsible for the customer experience. However, the latest evidence clearly shows that it is of such great importance that the CEO — even the Board of Directors — must consider it as “job #1.” On today’s PROJECT DISTINCT, Scott McKain provides the evidence and reasoning behind why delivering an “Ultimate Customer Experience ®” is the single most important thing any business does, regardless of its size or number of employees.
Jan 23, 2020 | Season 2
With more ways than ever to connect with customers, we now have more ways to miscommunicate with them, as well! On today’s PROJECT DISTINCT, Scott McKain takes a look at the most impactful — and memorable — form of distinctive business communication: narrative. Here’s why the stories you tell are more memorable than the statements you share —
Jan 23, 2020 | Season 2
On a special episode of PROJECT DISTINCT, our guest host — author and marketing consultant, John Jantsch — will talk about entrepreneurial success. John’s forthcoming book, “The Self-Reliant Entrepreneur” is a guide for creating a deeper relationship with the entrepreneurial journey. Today’s episode is a deep and insightful look at an important topic — one that is a “must listen!”
For more information on John’s forthcoming book: https://ducttapemarketing.com/the-self-reliant-entrepreneur/
Jan 23, 2020 | Season 2
We all say we want happy customers — but, are we willing to make the effort to ensure we create happy employees who can deliver the type of customer experience that will help us achieve that goal? On today’s PROJECT DISTINCT, Scott McKain will review specific points that will help us create a culture of happy employees.
Here’s the link to the post Scott discusses today: https://supportyourcustomer.com/happy-employees-make-happy-customers-how-to-achieve-this
Jan 23, 2020 | Season 2
There’s so much talk about Artificial Intelligence and how it’s going to revolutionize everything from driving our cars to the experiences we have as customers. Yet, Scott McKain asks in today’s PROJECT DISTINCT, will it REALLY have a disruptive impact? Or, do we need to tap the brakes just a bit on what we think is the future of CX and AI? You’ll find out on this episode!
Here are the posts that Scott references during today’s show:
“How AI will — and won’t — dominate customer service in 2019”: https://betanews.com/2019/01/07/how-ai-will-and-wont-dominate-customer-service-in-2019/
“How AI Will Make Customer Service Reps Better At Their Jobs”: https://www.forbes.com/sites/forbestechcouncil/2018/12/14/how-ai-will-make-customer-service-reps-better-at-their-jobs/#46ffbbf53be8
Jan 23, 2020 | Season 2
No one wants their business to be disrupted — yet, we see it happening around us almost every day. How do you make certain that YOU are staying connected to customers in a way that makes disruption unlikely? On today’s PROJECT DISTINCT, Scott McKain analyzes why disruption happens — and why distinction is the vaccine that prevents it from occurring to you.
Here is the link to the article in MarTechSeries.
