Feb 1, 2020 | Season 2
We are coming from a good place: we want to get better, personally and professionally. Thus, we often fall for promises that cannot be delivered upon — and often feel that we have failed, not that the promise was ridiculous. In a recent post by Brad Stulberg, titled “The Problem with ‘Hack’ Culture,” it’s exposed that many of the career or life “hacks” we see around us are the 21st Century equivalent to snake oil sales. On today’s PROJECT DISTINCT, Scott McKain talks about overcoming this sad aspect to our culture — and what you REALLY need to do to improve in your personal life and professional efforts.
Here’s the link to the original post: https://getpocket.com/explore/item/the-problem-with-hack-culture
Jan 31, 2020 | Season 2
According to leading futurists, the most important skill you can have is…communicating narrative. On today’s special PROJECT DISTINCT, Scott McKain will discuss the importance of crafting and relating compelling narrative — AND reveal a unique way that you can dramatically enhance your ability to speak in order to grow your career and business.
Jan 30, 2020 | Season 2
If I don’t trust you, why would I want to do business with you? If I don’t trust you, why would I want to work with you? Yet, we often find that creating and sustaining trust is woefully lacking in many organizations — and from those who lead them, as well. On today’s PROJECT DISTINCT, Scott McKain discusses the critical factor of trust. And, he will provide a couple of terrific resources where you can discover more about what you can do to enhance the trust that your internal and external customers have with you and your organization.
Resources that Scott refers to in this episode:
Trust Across America: https://www.trustacrossamerica.com
FreshDesk post: https://freshdesk.com/customer-service-training/build-customer-trust-blog/
Jan 29, 2020 | Season 2
Do you trust your customer as much as you want them to trust your products and services? How do you SHOW your customer that you do? This weekend, Scott McKain relates his horrible experience with Google customer service. It’s a textbook example of a company putting their own policy in front of serving a customer in need. If you don’t want to fail your customers the way Google failed Scott, today’s PROJECT DISTINCT is a “must listen!”
Jan 28, 2020 | Season 2
Would you want a surgeon to operate on you if she hadn’t received ongoing training after graduating from medical school? Probably not. We recognize in many professions that ongoing training is required to continue to work in that field. So, if it’s so important to them — why not to the employees of your company (no matter the size)? On today’s PROJECT DISTINCT, Scott McKain will discuss a recent study by McKinsey and Company on the four steps necessary to improve your organization’s training efforts. It’s all about what you can do so you — and your team — continue to learn and grow towards distinction on today’s episode.
Link to McKinsey report discussed: https://www.mckinsey.com/business-functions/marketing-and-sales/our-insights/the-difference-between-good-and-bad-sales-training
Jan 27, 2020 | Season 2
This week has been “Ultimate Customer Experience ® Week” on PROJECT DISTINCT! On today’s episode, Scott McKain will review the Five Steps to the Ultimate Customer Experience — as well as five “stops” you need to make…and five “starts” you need to take…to deliver a UCE for your customers.
