Would you want a surgeon to operate on you if she hadn’t received ongoing training after graduating from medical school? Probably not. We recognize in many professions that ongoing training is required to continue to work in that field. So, if it’s so important to them — why not to the employees of your company (no matter the size)? On today’s PROJECT DISTINCT, Scott McKain will discuss a recent study by McKinsey and Company on the four steps necessary to improve your organization’s training efforts. It’s all about what you can do so you — and your team — continue to learn and grow towards distinction on today’s episode.

Link to McKinsey report discussed: https://www.mckinsey.com/business-functions/marketing-and-sales/our-insights/the-difference-between-good-and-bad-sales-training