Whether heâs playing a meth dealer, former President, or goofball dad, actor Bryan Cranstonâs career teaches two important lessons about distinction: 1) it can come at any time in life; and, 2) the first step to avoid being âpigeon-holedâ as a professional is to not think that way about yourself! Scott McKain has more in todayâs âProject Distinct.â
From a waiter on Valentineâs Day to a cab driver, first impressions set the tone of the customer experience â and, whether you know it or not, critical clues about your ability to create distinction. Thatâs the topic from Scott McKain on todayâs Project Distinct!
A recent Pew Research study revealed that only 15% of Americans have ever used Uber or Lyft. It also uncovers other startling information for those of us who actively engage online. This causes Scott McKain to question: are you assuming the way YOU do things is the way that the customer does, too?
In research in the field of financial services, Scott McKain learned the critical aspect of clarity â and why just having âgreat serviceâ isnât inspiring customers to move their business to you. Todayâs episode tells you why…
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