Episode 258: Pacing and focus — keys to business success…

To celebrate hitting #1 on Amazon.com’s charts for ebooks on small business, customer relations, AND marketing & sales — here’s an excerpt from the upcoming release of the audiobook version of “ALL Business is STILL Show Business!  Today’s PROJECT DISTINCT covers pacing and focus — two important elements required for success in show business — and YOUR business!

 

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Episode 257: There is no reason to do business with you…UNLESS…

Increased competition, changing product lines, shifting customer preferences, price sensitivity — sound like your business?  It describes many — and it applies specifically to grocery stores.  On today’s PROJECT DISTINCT, Scott McKain first speaks to the controversy from yesterday’s segment about hiriing new employees — then outlines why grocery retailers (and your business) must consider more than products to keep and grow their customer base.

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Episode 256: How should you hire your next employee?

Often, we rely on our instincts — our “gut feel” — to tell us if someone is the right fit on our team.  Research, however, suggests that might be the cause of having employees who are disengaged and undermotivated.  On today’s PROJECT DISTINCT, Scott McKain explores why that is the case — and what you should do to improve your ability to hire the “right” person for your next opening.

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Episode 254: As times change, people change…

Continuing with our series that unveils the new book, “ALL Business is STILL Show Business!” we examine an overlooked phenomenon that impacts our businesses, customers, and markets ? as times change, the people who are our customers as changing, too.  Scott McKain examines how the entertainment industry has impacted customer expectations and choices on today’s PROJECT DISTINCT!

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Episode 253: MORE reasons why “show business” is the right model for YOUR business!

The fundamental aspect of making any show business entity profitable and successful is EXACTLY the same thing you need to ensure that you and your business creates distinction in a hyper-competitive marketplace.  On today’s PROJECT DISTINCT, Scott McKain will outline those critical points of connection ? and show you more reasons why ALL business is STILL show business!

 

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