When Scott McKain totaled his Hertz rental car in New York City traffic, it was the beginning of a remarkable experience that created a customer for life. Learn how they did it ? and how you can duplicate it, without the accident!
You cannot move from where you are now to where you want to be with only the information that you currently possess. In today’s program, Scott McKain asks you three critical questions to help you consider the importance of enlightenment as a core value of distinction.
In today’s episode, Scott explores the writing of Harvard’s Elizabeth Ross Kanter’s HBR article, “Instant Success Takes Time” ? and reveals what her research says about “winning streaks.” If you want to win and be distinctive ? it won’t happen overnight?but this information can help ensure that it does happen!
“Motivational speakers” have said for years it takes 30 days to change a habit ? however, research clearly demonstrates they are WRONG. On this program, Scott McKain reveals the truth about changing habits ? it’s a process, not an event. And, we learn the five specific steps it takes to move to a more dynamic and distinctive life, both personally and professionally.
There are many aspects that a business must understand to deliver an experience so compelling to customers that loyalty is the result. Scott McKain today reveals the three requirements that are essential to create an Ultimate Customer Experience ®, regardless of your business or marketplace.
If the experience that you deliver to your customers is identical to the one the competition is creating, it becomes impossible for you to be perceived as distinctive. In today’s episode, Scott McKain relates three specific steps that you can take to make your customer experience more unique.
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