If your competition gains an advantage, the first response is to imitate it. However, that dilutes any distinction you have in the marketplace ? and fails to inspire customers or employees. Today, Scott McKain examines the first of the three “Destroyers of Differentiation.”
More on how the Ebert Effect and how it can help you create distinction.
One of the most powerful aspects of both your personal and professional lives are the habits that reinforce consistent behavior. The tension between how you are now ? and how distinctive you want to be in the future ? can create significant challenges. Scott McKain beings our exploration into habits in today’s Project Distinct!
The move to distinction in my own business.
Introductory podcast for Project Distinct with Scott McKain.
A story without a heroic and powerful ending will fail to engage the audience — they will neither remember nor recommend you! Today’s PROJECT DISTINCT (from the road in Phoenix) examines why your ending is important — and how to enhance every story that you tell!
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