S2 E419: Encore Episode – Your most important business metric can’t be measured

In business you have to know your numbers — yet, as Scott McKain reports on today’s PROJECT DISTINCT, the most important metric in your business cannot be defined simply by numbers, surveys, or studies. From LTV to CAC we might have the numbers — yet, if you’re not focusing on the metric that can’t be measured, you’ll lose out to your competition. It’s a thought provoking concept on today’s episode!