S2 E350: Encore Episode – Derivative but distinctive — an approach to stand out

Is it really better to be different? Scott McKain says, “Maybe not.” The distinctive professional or organization finds unique approaches that creates more traction and higher engagement with customers.  So, where do you find the best ideas on how you accomplish that difficult task? On today’s Project Distinct, Scott reveals that — as counterintuitive as it sounds — the way to be distinctive is to be derivative…and he shows you how.