It’s the next to the last step for delivering the Ultimate Customer Experience — and it’s one that is frequently overlooked or under appreciated. On today’s PROJECT DISTINCT, Scott McKain shows us the three action steps we must take to create the kind of connectivity with customers that create an ultimate experience…and execute the Fourth Step of the five that are required.
PS – there was a bit of a recording issue in Scott’s hotel room as we did this — while the audio isn’t up to our usual quality, we hope you’ll find that the content is.
