Jul 26, 2019 | Season 2
Many of the cliches about leadership are truly valuable — but they are ones we’ve often heard. On today’s PROJECT DISTINCT, Scott McKain relates information and insight from a book on leadership that challenged the writers to come up with some new and innovative ideas about the role of a leader in a distinctive organization. Some you’ll like — some you probably won’t — but all will challenge your thinking. Today’s episode aims to expand your perspectives on leadership!
Jul 25, 2019 | Season 2
According to a major study by Salesforce Research, almost 70% of customers say they have higher expectations of organizations like yours — and professionals like YOU — in today’s marketplace than ever before. Problem is, they also feel that OVER HALF of all organizations fail to deliver on their promises. Here’s the latest data and info on customers — and why it’s important — and what you need to do about it — on today’s PROJECT DISTINCT.
Jul 24, 2019 | Season 2
You can’t create distinction or deliver ultimate experiences to your customers if you’re constantly feeling burned out and uninspired. In today’s 24/7, fast-paced, global marketplace, it’s easier than ever to have severe burnout sneak up on us and knock us for a loop. If you’re a highly driven achiever, it’s surprising how suddenly you can have feelings of fatigue, detachment, and pessimism. On today’s PROJECT DISTINCT, Scott McKain will help you identify if you’re potentially burning out — and what you need to do about it.
Jul 23, 2019 | Season 2
While working on the road this week, Scott McKain attended a rugby tournament — Hong Kong Sevens. A special version of the game of rugby — of which Scott freely admits he knows nothing about — gave him ideas for three specific steps we can take to make our businesses stand out: 1) Make your efforts smaller and more intensive; 2) Make it faster for your customer; 3) Make it more compelling to do business with you. It’s the formula that attracts tens of thousands of fans to the Sevens tournaments from around the world. It’s today’s episode of PROJECT DISTINCT!
Jul 22, 2019 | Season 2
In a previous episode of PROJECT DISTINCT, Scott McKain discussed the challenge he faced with an overbearing customer survey. Today, he highlights an article from Harvard Business Review and expands on an important concept: talking with and listening to your customers will produce greater insight for you than merely asking them to complete a survey. So…why don’t more leaders do it?
Jul 21, 2019 | Season 2
With all of the celebration about the 50th anniversary of the landing on the moon, Scott McKain started wondering, “Why have we been able to put humans on the moon — yet, it seems impossible for humans to consistently receive an ‘Ultimate Customer Experience ®?'” On today’s PROJECT DISTINCT, Scott will reveal the five reasons the moon mission succeeded, but our efforts at the customer experience often fall short.
