Sep 6, 2019 | Season 2
Imagine kickoff at one of this weekend’s NFL games with no yardage markers on the field or goal lines over which to score. How excited would you be to cheer your team if you didn’t know how they could win the game? So, why do we fail to onboard customers into our loyalty programs — then wonder why they aren’t more engaged when we haven’t taught them how to win at our game? Based on new and insightful research from Brierley + Partners, today’s PROJECT DISTINCT reveals why you need to consider developing a video game-like tutorial for your loyalty program.
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Sep 5, 2019 | Season 2
We are all pretty decent at saying “thank you” when someone buys our products or services. Yet, to stand out from the competition, we must take a unique approach. On today’s PROJECT DISTINCT, Scott McKain provides two specific times we can say thanks to customers that most organizations and professionals overlook.
Sep 4, 2019 | Season 2
“Have a Little Faith?” by Mitch Albom was recently brought to Scott McKain’s attention — and, especially the story of the farmer and the new farmhand. Today’s PROJECT DISTINCT uses that story to ask, “How well are you prepared to grow your business and yourself?” In this episode, Scott will outline three important steps you need to take to ensure you’ll sleep soundly because you’ve prepared properly.
Sep 3, 2019 | Season 2
Too often it seems with think of winning as some kind of Super Bowl-esque moment where we get to spike the ball, bask in the adoration of cheering customers and colleagues, and raise a trophy towards the heavens. However, we know in business that real life isn’t like that at all. That’s why significant leaders need to consider the importance of small wins to build the team’s momentum and grow the confidence of your team members. On today’s PROJECT DISTINCT, Scott McKain discusses the importance of the small win — and provides an example of how we can model and deliver that for ourselves and our organizations.
Sep 2, 2019 | Season 2
As we continue on PROJECT DISTINCT to examine the importance of clarity and focus, today Scott McKain reveals a tool that can help you — the High Concept. As you seek to sharpen your clarity, the specific steps that Scott outlines today will help you center your efforts on what’s really important to your team and your customers.
Sep 1, 2019 | Season 2
When a customer or prospect asks you that all-important question — “What do you do?” — how do YOU answer? Scott McKain conducted research to try to ascertain what the differences are between elite performers and those who were doing very well, but weren’t at the highest level of their respective profession. Today’s PROJECT DISTINCT reveals the answer — and relates why it is so critical to your success!
