In a previous episode of PROJECT DISTINCT, Scott McKain discussed the challenge he faced with an overbearing customer survey. Today, he highlights an article from Harvard Business Review and expands on an important concept: talking with and listening to your customers will produce greater insight for you than merely asking them to complete a survey. So…why don’t more leaders do it?
With all of the celebration about the 50th anniversary of the landing on the moon, Scott McKain started wondering, “Why have we been able to put humans on the moon — yet, it seems impossible for humans to consistently receive an ‘Ultimate Customer Experience ®?'” On today’s PROJECT DISTINCT, Scott will reveal the five reasons the moon mission succeeded, but our efforts at the customer experience often fall short.
If you’re holding off on expressing appreciation to a customer, colleague, or someone in your personal life…today’s PROJECT DISTINCT has news for YOU! In the midst of a bad day, Scott McKain received a short message from a loyal listener. It not only changed his day — it inspired him to discover the latest research on what expressed appreciation means to BOTH the recipient and the sender. Today’s podcast is an episode you should not miss!
Based on a visit to a famed California restaurant, Scott McKain asks us to consider what the “Ultimate Customer Experience ®” is for our respective businesses. On today’s PROJECT DISTINCT, he’ll outline why it’s important — and the specific steps to get started in delivering it!
If I don’t trust you, why would I want to do business with you? If I don’t trust you, why would I want to work with you? Yet, we often find that creating and sustaining trust is woefully lacking in many organizations — and from those who lead them, as well. On today’s PROJECT DISTINCT, Scott McKain discusses the critical factor of trust. And, he will provide a couple of terrific resources where you can discover more about what you can do to enhance the trust that your internal and external customers have with you and your organization.
Resources that Scott refers to in this episode:
Trust Across America: https://www.trustacrossamerica.com
FreshDesk post: https://freshdesk.com/customer-service-training/build-customer-trust-blog/
Do you trust your customer as much as you want them to trust your products and services? How do you SHOW your customer that you do? This weekend, Scott McKain relates his horrible experience with Google customer service. It’s a textbook example of a company putting their own policy in front of serving a customer in need. If you don’t want to fail your customers the way Google failed Scott, today’s PROJECT DISTINCT is a “must listen!”
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