Jan 26, 2020 | Season 2
There are five steps to creating and delivering the Ultimate Customer Experience ® — the topic for an entire week of episodes of PROJECT DISTINCT. Today, Scott McKain reveals the fifth step through his story about two resort hotels located near each other, yet delivering vastly different experiences to their customers. From this, you’ll discover the last step — and perhaps, the most important step — in delivering Ultimate Customer Experiences for YOUR customers!
Jan 25, 2020 | Season 2
It’s the next to the last step for delivering the Ultimate Customer Experience — and it’s one that is frequently overlooked or under appreciated. On today’s PROJECT DISTINCT, Scott McKain shows us the three action steps we must take to create the kind of connectivity with customers that create an ultimate experience…and execute the Fourth Step of the five that are required.
PS – there was a bit of a recording issue in Scott’s hotel room as we did this — while the audio isn’t up to our usual quality, we hope you’ll find that the content is.
Jan 24, 2020 | Season 2
It’s obviously important to serve our customers! Yet, service — while critical — isn’t enough to deliver an Ultimate Customer Experience. On today’s episode of PROJECT DISTINCT, Scott McKain reveals the third of the five steps required. It examines the element we need to add to service to engage and amaze our customers.
Jan 23, 2020 | Season 2
While we want to make our customer experience extraordinary, customers do NOT want us to “make it right.” On today’s PROJECT DISTINCT, Scott McKain will show us what customers REALLY want so you can deliver an “Ultimate Customer Experience ®.”
Jan 23, 2020 | Season 2
The “Ultimate Customer Experience ®” Week continues on PROJECT DISTINCT! Today, Scott will reveal the first step required to deliver an Ultimate Customer Experience for both your internal and external customers. And, ironically, the way you achieve the UCE does not start with the customer at all…
Jan 23, 2020 | Season 2
Welcome to NEW episodes of PROJECT DISTINCT! On today’s podcast, Scott McKain will let you in on the “Ultimate Customer Experience ®” he had while away — and how Norwegian Cruise Lines delivered it. It’s an important idea for EVERY professional and any business! And, it’s here for you on this NEW episode of PROJECT DISTINCT!
