Every human being has made a mistake of some kind. Yet, some handle them well and turn them into learning experiences, others deny, delay, and — even worse — never let it go. Today’s PROJECT DISTINCT with Scott McKain looks at what you should do after you’ve made a mistake to ensure that you not only learn from your mistake, but grow from it to help create distinction.
We know that we’re more profitable and productive when our teams are engaged in their work. So, how do we hire and keep engaged employees? Today from Hong Kong, Scott McKain shows two different approaches — and provides insight on why one way is superior to the other. Which one describes your efforts? It’s today’s episode on PROJECT DISTINCT.
While working on the road this week, Scott McKain attended a rugby tournament — Hong Kong Sevens. A special version of the game of rugby — of which Scott freely admits he knows nothing about — gave him ideas for three specific steps we can take to make our businesses stand out: 1) Make your efforts smaller and more intensive; 2) Make it faster for your customer; 3) Make it more compelling to do business with you. It’s the formula that attracts tens of thousands of fans to the Sevens tournaments from around the world. It’s today’s episode of PROJECT DISTINCT!
One of the world’s largest annual sporting events was recently held — although it’s technical classified as “sports entertainment.” It’s Wrestlemania! If you are a WWE fan — and especially if you aren’t — here are three serious business lessons that you can learn from the success of Wrestlemania 2019. It’s a “no hold barred” edition of PROJECT DISTINCT from the man in that corner, Scott McKain!
You can’t be distinctive unless you’re delivering an Ultimate Customer Experience ® to those who are doing business with you. In today’s PROJECT DISTINCT, recorded from Hong Kong, Scott McKain (whose company owns the Federally registered trademark on the term “Ultimate Customer Experience”) reveals the initial steps required to get started. It’s an important topic for every professional because it gets you closer to your customer so you can enhance retention and referrals. A vital message is waiting for you in today’s episode!
Creating a “customer journey map” is all the rage among customer experience professionals. And, whether you work for a large organization — or you’re a solopreneur working out of a back bedroom — you need to work on enhancing the experience that your customer has at every touchpoint with you. However, there is a singular problem with this approach that goes against the grain of the relationships we desire with our clients — and that’s the topic of today’s episode. Scott McKain will reveal the basic problem that’s wrong with the customer journey map.
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