Wednesday at DFW Airport, Scott McKain witnessed a classic example of an irate customer. Unfortunately, the business that created the dissatisfied customer didn’t know the three critical words you must consider in order to deliver an experience so compelling that your customer’s loyalty becomes assured.
Today on Project Distinct, Scott reveals the third of the “Three Destroyers of Differentiation,” why an old cliche is no longer true, and why your relationships with customers (and family members) can deteriorate.
Recent studies have revealed the world’s toughest jobs, and on today’s PROJECT DISTINCT, Scott McKain will present that list. He’ll also offer up an additional one as his choice for “world’s toughest job” in this globally competitive, instant gratification environment. Could it be YOUR job that’s the toughest?
According to a vice president of the world-renown research firm, Gartner, there are five disciplines that every leader needs to employ to create the future that you and your organization desires. On today’s PROJECT DISTINCT, Scott McKain reveals those choices – and how centuries of research on leadership provides insights that are still relevant in today’s hyper-competitive marketplace.
Often, we rely on our instincts — our “gut feel” — to tell us if someone is the right fit on our team. Research, however, suggests that might be the cause of having employees who are disengaged and undermotivated. On today’s PROJECT DISTINCT, Scott McKain explores why that is the case — and what you should do to improve your ability to hire the “right” person for your next opening.
From a one-person business to an organizational behemoth, every company has a “culture.” A recent story about Amazon leads Scott McKain to provide his insights on how a distinctive culture internally creates distinctive experiences for customers externally.
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