Today’s PROJECT DISTINCT continues our examination of how we can tell OUR stories in a dynamic and distinctive manner. Act Two of the compelling business story is known by many names: “raising the stakes,” “confrontation,” or “rising action” – Scott calls it “our search for resolution.” No matter how it’s known, having an Act Two that makes your story more compelling is critical to making it persuasive.
We’ve all heard that “whoever tells the best story…wins!” Yet few of us have really examined how we can tell OUR stories in a more compelling and distinctive manner. Today’s PROJECT DISTINCT focuses upon what Scott McKain believes is the most missing element in business storytelling: an Act One that creates tension…and that moves YOUR audience to become emotionally engaged with what happens next.
As Las Vegas casinos begin to charge for valet parking – and set minimums on how much you play the slots before you can have a free drink – they’re eliminating services that (rightly or wrongly) customers have come to EXPECT. You cannot grow customer loyalty by eliminating or charging for elements of the experience that you’ve traditionally provided as part of the essence of doing business. On today’s new PROJECT DISTINCT, Scott McKain reveals the single most overlooked aspect of your business’s bottom line!
Often, we rely on our instincts — our “gut feel” — to tell us if someone is the right fit on our team. Research, however, suggests that might be the cause of having employees who are disengaged and undermotivated. On today’s PROJECT DISTINCT, Scott McKain explores why that is the case — and what you should do to improve your ability to hire the “right” person for your next opening.
From a one-person business to an organizational behemoth, every company has a “culture.” A recent story about Amazon leads Scott McKain to provide his insights on how a distinctive culture internally creates distinctive experiences for customers externally.
Continuing with our series that unveils the new book, “ALL Business is STILL Show Business!” we examine an overlooked phenomenon that impacts our businesses, customers, and markets – as times change, the people who are our customers as changing, too. Scott McKain examines how the entertainment industry has impacted customer expectations and choices on today’s PROJECT DISTINCT!
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