Most businesses think of the economic value that they create for customers ? and ascertain what price establishes the best opportunity to turn that value into a sale. The problem is that in today’s world, customers are using more than one currency. The critical aspect is that one ? money ? is a renewable resource; the other is not. That’s the subject of today’s PROJECT DISTINCT.
No matter how much you train and teach, it’s impossible for you to overcome the lessons taught from the screen time we are spending on television, tablets, and smartphones. On today’s PROJECT DISTINCT, Scott McKain reveals the vital element you must convey to customers and colleagues to stand out and deliver with distinction!
Whether it’s in romance ? or in business ? it’s (unfortunately) easy to fall prey to self-delusion. “Alternative facts” are nothing more or less than a distortion of the truth ? and if we can’t be honest with ourselves, how can we be honest with customers? Today’s PROJECT DISTINCT explores this tough topic ? and points the way to some areas where we might re-examine our viewpoint.
In today’s world, we want leaders and professionals who “know where they’re going” ? who are decisive and have vision. Yet, as rapidly as the world is changing?how can you always make the right choices or head the right direction? It begs the important question that Scott McKain asks on today’s PROJECT DISTINCT: When was the last time that you changed your mind? It’s a critical point to consider!
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